ONE-YEAR EXECUTIVE PGDM
FROM BANGALORE UNIVERSITY TWO CERTIFICATIONS
The one year Post Graduate Program in Management is the flagship program of Bangalore University and offers a multiple learning opportunities with specializations that covers a broad ground with case studies and multiple projects. A rigorous and challenging course, fine-tuned to meet current trends and future needs of the Industry. It is specially designed to give the professional a holistic experience that goes beyond academics to benefit the student personally and professionally.
PROGRAM STRUCTURE
SEMESTER 1 (CORE PAPERS)
- Marketing Management
- Organizational Behaviour & Development
- Business Ethics & Human Values
- Organizational Communication
SEMESTER 2 (SPECIALIZATIONS)
MARKETING MANAGEMENT
- Marketing Management
- Advertising & Brand Management
- Marketing of Services
- International Business
HUMAN RESOURCES MANAGEMENT
- International Human Resources
- Organizational Culture, Change & Development
- Employee Relations Management
- Labor Legislation
HOSPITAL ADMINISTRATION
- Environment for Health Care Management
- Hospital Operations Management
- Accounting & Finance for Healthcare Management
- Marketing for Health Care Services
E-COMMERCE
- Infrastructure for E-commerce
- Fundamentals of E-commerce
- E-Marketing
- Fundamentals of M-commerce
BUSINESS ADMINISTRATION
- Accounting for Management
- Marketing Management
- Financial Management
- Human Resource Management
SMALL BUSINESS AND ENTREPRENEURSHIP MANAGEMENT
- Small Business Environment and Management
- Small Business Marketing
- Financing of Small Business
- Entrepreneurial Development and New Enterprise Management